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Description
For decades we have been enjoying nature without caring about it, polluting our environment and endangering our future. At PARAFINA we believe that traveling changes the way we see the world. And it was precisely during one of our trips in 2012, when we were in front of the sea thinking about how we could develop a project that would have a positive impact on the planet and people, we saw that surfers have a special bond with their surroundings .
Surfers knew that in order to enjoy what they loved most, they had to protect, nurture and
preserve it. From this inspiring perspective, our project took shape and name. To change the
world, we have understood that we must change the way we see it. So where others have long seen
waste as a problem, we have found the solution to give an everyday item like glasses the power to
bring about change. In 2014, in honor of the best ally of the “Guardians of the Ocean”, we created
PARAFINA, an innovative brand of eco-friendly eyewear with design, quality and accessibility for
all, which also promotes education from an early age as a fundamental axis for raising awareness
and dissemination among the new generations.
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